The Book Depository Marketing 4.0 by Philip Kotler
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Price: £18.99
Brand: The Book Depository
Description: Marketing 4.0 : Hardback : John Wiley & Sons Inc : 9781119341208 : 1119341205 : 03 Jan 2017 : Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. The Book Depository Marketing 4.0 by Philip Kotler - shop the best deal online on thebookbug.co.uk
Category: Books
Merchant: The Book Depository
Product ID: 9781119341208
MPN: 1119341205
GTIN: 9781119341208
Author: Kenneth J. Morris
Rating: 5
Review: With a son and grandson involved in marketing their own businesses with the use of social media I wondered what the world-class guru on Marketing (Professor Philip Kotler) had to say on the matter. I was not disappointed. "Marketing 4.0" is a triumph. In my view it needs to be considered as a extension to the disciplines of either/both his 'Principles of Marketing'/'Marketing Management'. Having witnessed a number of failed digital marketing exercises and having read Marketing 4.0 I now feel much more capable of assisting in the development of Digital campaigns.
Author: Richard J. Newton
Rating: 2
Review: Widely anticipated and praised by many, personally I found it all a bit dull. My summary would be mediocre. It's not that there's no merit in the book, it is well structured and covers a wide range of marketing ideas. But even though the title would lead you to think this was something new, I found it much the same as everyone else is saying. I also was not quite sure who is this aimed at, but suspect primarily the student market reinforced by having questions at the end of each chapter. If you want a short book that pulls lots of themes together this might suit. If you are looking for novel insights and innovative thinking, this isn't it. Kotler is a big name in marketing. This is not a big book.
