You are here: Home » Sport Marketing

Sport Marketing

  • Sport Marketing
    Sport Marketing
    Product ID: 9780857250902
    Category: Books
    Description: This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with sport marketing therefore equips students with valuable transferable skills necessary for all sport managers of the future.
    Delivery cost: 0.00
    ISBN: 9780857250902
    Price: £26.99
    Shop best deal
    Waterstones
    Waterstones
    Review this store

Add a Review/Comment

0 1 2 3 4 5

captcha security code

* Must be complete

 

Similar Products

Magnify Marketing In A Week
Marketing In A Week

Marketing In A Week


Category: Books
Description: Great marketing just got easier Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance. Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition. Each of the seven chapters in Marketing In A Week covers a different aspect:- Sunday: What is marketing?- Monday: Marketing and the customer- Tuesday: Marketing information and marketing research- Wednesday: Strategic marketing- Thursday: The marketing mix - product and price- Friday: The marketing mix - place- Saturday: The marketing mix - promotion
Delivery cost: 0.00
ISBN: 9781473609587
Review this product
 
Waterstones
Review this store
Waterstones
Product ID: 9781473609587
 
£7.99
 
Shop best deal
Magnify Sustainable Marketing: Pearson New International Edition
Sustainable Marketing: Pearson New International Edition

Sustainable Marketing: Pearson New International Edition


Category: Books
Description: For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus. A lasting approach to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/ Schouten provides the concepts behind valuable-and lucrative-sustainable marketing strategies.
Delivery cost: 0.00
ISBN: 9781292040899
Review this product
 
Waterstones
Review this store
Waterstones
Product ID: 9781292040899
 
£56.99
 
Shop best deal
Magnify Marketing 4.0 By Philip Kotler
Marketing 4.0 By Philip Kotler

Marketing 4.0 By Philip Kotler


Category: Books
Description: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Delivery cost: 0.00
ISBN: 9781119341208
Review this product
 
The Book Depository
Review this store
The Book Depository
Product ID: 9781119341208
 
£11.62
 
Shop best deal
Magnify Data-driven Marketing By Mark Jeffery
Data-driven Marketing By Mark Jeffery

Data-driven Marketing By Mark Jeffery


Category: Books
Description: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.
Delivery cost: 0.00
ISBN: 9780470504543
Review this product
 
The Book Depository
Review this store
The Book Depository
Product ID: 9780470504543
 
£15.35
 
Shop best deal