Waterstones Content Rules - How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Revised

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Waterstones Content Rules - How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Revised
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Price: £15.99

Brand: Waterstones

 

Description: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, You Tube, Facebook, Twitter, Google+, and other platforms are giving everyone a voice, including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online and using them to establish credibility and build a loyal customer base. * Find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others * Leverage social media and social tools to get your content and ideas distributed as widely as possible * Understand why you are generating content getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy * Write in a way that powerfully communicates your service, product, or message across various Web mediums * Boost your online presence and engage with customers and prospects like never before with Content Rules. Waterstones Content Rules - How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business Revised - shop the best deal online on thebookbug.co.uk

 

Category: Books

Merchant: Waterstones

Product ID: 9781118232606

Delivery cost: 0.00

ISBN: 9781118232606

 
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Author: Louise Barnes-Johnston

Rating: 5

Review: The subtitle says it all: "How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business" This book is divided into four parts, entitled: `The Content Rules' `The How-To Section' `Content that Converts: Success Stories' `This Isn't Goodbye' Part One explains what content is and why you should need to create it. There are 10 chapters in Part One that essentially set out the Content Rules, with headings that include: Reimagine; Don't Recycle: Anatomy of a Content Circle of Life, Share or Solve; Don't Shill, and the intriguingly titled: Attention B2B Companies: This is the Chapter You Are Looking For. Part Two has 8 packed chapters with step by step instructions on how to create content. Included are Blogs, Webinars, EBook & White Paper, Using Case Studies, FAQs, Videos, Podcasting and Photographs. This is gold for anyone wanting to get started creating their own content. In Part Three, there are 10 concise chapters, each one a case study, which the authors prefer to call Success Stories, and all have `Ideas You Can Steal'. Part Four contains just one short chapter inviting connection online & also linking to a couple of bonus downloads! I found this book extremely helpful (my copy is full of colourful sticky bookmarks for reference)and happily recommend it to anyone who needs to know how create content and use it as a way of marketing their business (large or small). It certainly isn't a stuffy textbook and is written in a humorous and conversation style. It's choc full of great tips, explanatory screenshots and diagrams.

 

Author: Waynster

Rating: 4

Review: Solid read overall, though the final third sees a little too much repurposing of earlier chapters and curation of other people's comments; start to feel a bit like filler...must admit that the book didn't keep me engaged enough to read it quickly so I feel like I need to read it again.

 

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