Price: £25.19
Brand: Lovereading
Description: Customer Capitalism. Paperback. By Sandra Van der Merwe.
Category: Books
Merchant: LoveReading
Product ID: 9781861563071
Price: £29.99
Brand: Kogan Page Ltd
Description: Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management. B2B Customer Experienceshows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience. Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.
Category: Books
Delivery cost: 0.00
ISBN: 9781398608511
Merchant: Waterstones
Product ID: 9781398608511
Price: £17.99
Brand: Pearson Education Limited
Description: Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you'll discover: ● Why customer experience is so important in business - and how it applies to you ● How to use customer experience tools in your business - step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of 'thinking differently' about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level. Pearson Education Limited Customer Experience Manual, The - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: 2.99
ISBN: 9781292148465
Merchant: Waterstones
Product ID: 9781292148465
Price: £21.99
Brand: Kogan Page Ltd
Description: In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth. Kogan Page Ltd Think Human - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: 2.99
ISBN: 9781398614529
Merchant: Waterstones
Product ID: 9781398614529
Price: £19.99
Brand: Verso Books
39 ratings
Description: Finance. Climate. Food. Work. How are the crises of the twenty-first century connected? In Capitalism in the Web of Life, Jason W. Moore argues that the sources of today's global turbulence have a common cause: capitalism as a way of organizing nature, including human nature. Drawing on environmentalist, feminist, and Marxist thought, Moore offers a groundbreaking new synthesis: capitalism as a world-ecology of wealth, power, and nature. Capitalism's greatest strength-and the source of its problems-is its capacity to create Cheap Natures: labor, food, energy, and raw materials. That capacity is now in question. Rethinking capitalism through the pulsing and renewing dialectic of humanity-in-nature, Moore takes readers on a journey from the rise of capitalism to the modern mosaic of crisis. Capitalism in the Web of Life shows how the critique of capitalism-in-nature-rather than capitalism and nature-is key to understanding our predicament, and to pursuing the politics of liberation in the century ahead.
Category: Books
Delivery cost: 2.99
ISBN: 9781781689028
Merchant: Waterstones
Product ID: 9781781689028
Price: £19.99
Brand: Taylor & Francis Ltd
Description: The global economy is dominated by a powerful set of established and emerging capitalisms, from the long-standing capitalist economies of the West to the rising economies of the BRIC (Brazil, Russia, India and China) countries. An understanding of capitalism is therefore fundamental to understanding the modern world. Capitalism: The Basics is an accessible introduction to a variety of capitalisms and explores key topics such as:the history of major capitalist economies;the central role played by both states and markets in the global economy;the impact of capitalism on wages, workers and welfare;approaches to the analysis of capitalism, and choices for capitalism's future. Examining capitalism from both above and below, featuring a range of case studies from around the globe, and including a comprehensive glossary, this book is the ideal introduction for students studying capitalism.
Category: Books
Delivery cost: 2.99
ISBN: 9780415870924
Merchant: Waterstones
Product ID: 9780415870924
Price: £14.99
Brand: Amacom
Description: Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective, to keep up with the demands of the customer of the future. Amacom Customer of the Future, Business & Economics, Paperback, Blake Morgan - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: Spend £20 and get free shipping
Dimensions: 152x229mm
ISBN: 9780310172598
Merchant: Harper Collins
Product ID: 9780310172598
Price: £31.99
Brand: Kogan Page Ltd
Description: We are living in an experience-driven economy, where the customer's experience is paramount and even beloved brands risk losing market share due to a single negative customer experience. In our technology-led, omnichannel environment, one of the biggest risks for brands is a lack of consistency in their customer experience across digital, physical and social channels. Data-driven Customer Experience Transformation provides insights and frameworks for creating delightful customer experiences across all three channels, by leveraging data and the latest technologies. Using cutting-edge research from the Cambridge Service Alliance, at the University of Cambridge, this book explores the importance of omnichannel customer-centricity across all sectors and takes you on a journey from setting your strategy, through designing and managing your customer experiences in real-time. It explores how AI can be used to identify opportunities and predict engagement, as well as how to use data to understand customer loyalty, forge stronger customer relationships and drive growth. By combining academic rigour with real-world examples from leading companies such as Microsoft, KFC and Emirates Airline, this book is the ultimate guide to designing and implementing an exceptional data-driven customer experience across all channels, whether you work in B2B, B2C or public services. Kogan Page Ltd Data-Driven Customer Experience Transformation - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: 0.00
ISBN: 9781398617391
Merchant: Waterstones
Product ID: 9781398617391
Price: £20.69
Brand: Lovereading
Description: Customer 360. Hardback. By Martin Kihn, Andrea Chen Lin.
Category: Books
Merchant: LoveReading
Product ID: 9781394273614
Price: £8.99
Brand: Lovereading
Description: How to Get to Know Your Customer. Paperback. By Katie Tucker.
Category: Books
Merchant: LoveReading
Product ID: 9781788607568
Price: £15.26
Brand: Lovereading
Description: What Your Customer Wants and Can't Tell You. Paperback. By Melina Palmer.
Category: Books
Merchant: LoveReading
Product ID: 9781642505627