Waterstones Inbound Marketing, Revised and Updated

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Waterstones Inbound Marketing, Revised and Updated
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Brand: Waterstones

 

Description: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: * Inbound marketing strategy, reputation, and tracking progress * Visibility getting found, and why content matters * Converting customers turning prospects into leads and leads into customers * Better decisions picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

 

Category: Books

Merchant: Waterstones

Product ID: 9781118896655

Delivery cost: 0.00

ISBN: 9781118896655

 
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Currently out of stock
 

Author: Carl Watson

Rating: 5

Review: Excellent book, worth every penny

 

Author: Paul Stephenson

Rating: 2

Review: If you have the original book published in 2010 then there really isn't a lot more to see here. Each chapter now has a 'To Do' section added, and with this one exception the content up to Chapter 7 is almost identical. A small piece on Google+ has been added to Chapter 7 however Chapters 8 and 9 are new material, dealing with the rise of visual content (SlideShare, Snapchat, Vine etc) and Software and Tools respectively. These two new chapters total around 15 pages of new content. A few case studies has been swapped out here and there bit but beyond this it's pretty much a warm over. Having said all of that if you haven't read the original and you want to understand the basic principles behind inbound marketing then this book is a easy read, and suitable for busy business owners/managers. If you are a marketer and already doing inbound marketing then there is probably little new here for you.

 

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