Waterstones Machine, Platform, Crowd

4.5 out of 5 stars
Waterstones Machine, Platform, Crowd
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Price: £14.99

Brand: Waterstones

 

Description: We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories. Andrew Mc Afee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. Mc Afee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine, Platform, Crowd is essential reading.

 

Category: Books

Merchant: Waterstones

Product ID: 9780393356069

Delivery cost: 2.99

ISBN: 9780393356069

 
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Author: Miss C

Rating: 5

Review: Still in the process of reading, well written, interesting and thought provoking

 

Author: gp

Rating: 4

Review: A good and productive read. But as I read it seemed to me there was one big and vital question that the authors pretty much ignore. The book discusses the huge benefit that comes from offering incrementally free goods and services. But despite this advantage, and despite the wave of hugely cheap financing internet businesses receive, many of them seem incapable of making a profit. That this is not seen as a necessary expectation is one of their main competitive advantages, traditional companies are expected to make a profit or die, technology companies merely need to grow. The hope of course is that eventually growth leads to profit. From a book that aims to challenge business leaders about their use of machine, platform, crowd, it seems to me this is a pretty vital topic to be explored. Why do some tech companies grow and produce profit, while others just grow and lose money?

 

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