The Book Depository Predatory Thinking by Dave Trott
575 ratings
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Price: £12.99
Brand: The Book Depository
Description: Predatory Thinking : Paperback : Pan Macmillan : 9781447285342 : 1447285344 : 15 Sep 2015 : A masterclass in out-thinking the competition. The Book Depository Predatory Thinking by Dave Trott - shop the best deal online on thebookbug.co.uk
Category: Books
Merchant: The Book Depository
Product ID: 9781447285342
MPN: 1447285344
GTIN: 9781447285342
Author: Sarah - 52and1
Rating: 5
Review: This book is one you can read and then read again! Although, the title comes across as slightly “aggressive” and appears like it may teach you how to become some kind of monster machine (the only description I could think of ????) of out-thinking your competition. It was completely unexpected, in fact, it has so much to offer and the nature of this book is showing and encouraging you to enhance and embrace thinking creatively. The brilliantly written and enticing short stories with inviting teachable moments help me understand the concepts of the book whilst giving me little nuggets of wisdom along the way. Learning through “real world” experience is, in my opinion, one of the best ways to learn as it really helps me to immerse myself in each anecdote and take in its true meaning ? Albeit, a “marketing” book, it didn’t feel this way. It was written to use advertisement as the medium to deliver the message. The experiences shared weren’t just of the authors but many people we know and love today. Every single lesson learned from this can be related and applied to life and how our approach can make all the difference. It was filled with lessons on creativity and open thinking. Expanding your mind to take a little bit of time and possibly take a different route, I am sure a lot of us struggle with this. However, the author had a refreshing and relatable take on showing you how to change your perspective and approach things from a different angle because when you think creatively, you out-think your competition. I have gained so much and I know there is more to learn when I pick it up again, I would definitely recommend anyone and everyone to READ THIS BOOK! ???? This book was Book of the Month for March for me! Instagram (Book Blog) - @52and1
Author: AK
Rating: 3
Review: Dave Trott has - like many advertising executives before him - also taken a stab at passing on some of the acquired wisdom from his years in the industry to the wider audience, be it with the primary purpose to educate, or to raise enthusiasm for the field and his ventures in it. Similar again to some, the focus lies on presenting a multitude of short stories from his life (with some literary references used, too), with which he tries to illustrate the points being made. While many of the points are faultless from a general business perspective (in the sense that the advice is likely to work) the presentation will be very much a matter of personal taste. At times the author comes across as rather brash (which may or may not work with various groups of readers) but more importantly, the whole book reads like a collection of almost bullet-pointed sentences, which in my opinion works much better in advertisements than books. The second reason why I give it three stars is that this does not - again in my opinion - reach something like Ogilvy'sConfessions of an Advertising Man in terms of quality of writing, or the presentation of the arguments (even though it is decades newer, I found few points that really struck me as novel, too - but would not detract stars from the book for that reason alone). On the other hand, if you are looking for a concise guide on some 'predatory' style business thinking (with a focus on zero sum) and are more interested in war story type examples than a theoretical framework, all presented in a very short, easy to digest language, the book certainly has a lot to offer. And as said, much of the business advice is (as) sound (as it is common sense), so it is not all lost, even if you are not a fan of the style.
