Price: £13.49
Brand: Lovereading
Description: The Art of the Click How to Harness the Power of Direct-Response Copywriting and Make More Sales. Paperback /softback. By Glenn Fisher.
Category: Books
Merchant: LoveReading
Product ID: 9780857196941
Price: £16.99
Brand: Entrepreneur Press
Description: Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not focusing on converting social media traffic into sales, you might as well set your money on fire. Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable 'likes" and 'shares" as a return on your time. You'll learn:6 direct-response principles that must be applied to social media marketing The most powerful marketing tactic (per Google) How to get riches with niches and become a magnet to your customers The monetizing magic of crafting effective emails The #1 way to prevent wasted marketing dollars 5 ways to grow your list for FREE (before spending a dime on advertising) Turn passive content into an active conversion tool Create raving fans who introduce you to their networks Turn niches into riches, laser in on your perfect prospects and ignore the 'tire kickers" Harness the biggest secret in social media | ??offline Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy. Entrepreneur Press No B.S. Guide to Direct Response Social Media Marketing - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: 2.99
ISBN: 9781599186627
Merchant: Waterstones
Product ID: 9781599186627
Price: £17.99
Brand: Entrepreneur Press
Description: The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants | ??all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales.
Category: Books
Delivery cost: 2.99
ISBN: 9781642011685
Merchant: Waterstones
Product ID: 9781642011685
Price: £15.99
Brand: John Wiley & Sons Inc
Description: Tips on writing to consumers and business-to-business Create captivating, results-oriented, sales-generating copy Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more. Discover How To: * Write compelling headlines and body copy * Turn your research into brilliant ideas * Create motivational materials for worthy causes * Fix projects when they go wrong * Land a job as a copywriter. John Wiley & Sons Inc Writing Copy For Dummies - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: 2.99
ISBN: 9780764569692
Merchant: Waterstones
Product ID: 9780764569692
Price: £9.99
Brand: Octopus Publishing Group
Description: The tarot cards are often seen as a mirror of what you are experiencing in your life. When a card comes up in a reading, it encourages you to look inside yourself to look for areas where this may resonate. Using Tarot for personal growth helps you to tap into your unconscious - the wise, intuitive part of you. Tarot provides the space you need to dig deep and reflect on what's happening in the present moment, rather than getting lost in the past or future. Find Your Power: Tarot will show you how to harness your inner power, help you see where your true potential lies and most importantly, it will show you that it is always possible to make a change and create a life you love. Use this book to articulate and uncover those hidden abilities by giving you a new perspective of yourself. It can also help you direct your energy towards your goals, or even to give them more clarity.
Category: Books
Delivery cost: 2.99
ISBN: 9781841815367
Merchant: Waterstones
Product ID: 9781841815367
Price: £10.99
Brand: John Murray Press
Description: Direct marketing just got easier Picking the right promotional mix is not easy. Whatever is done it must be effective, and also cost-effective, and both budgets and time are no doubt limited. Business does not arrive unbidden (or very little of it does), nor does it magically arrive just by crossing your fingers and shouting 'Promotion!'; so something must be done and time and effort must be expended to make sure it works. Even in this electronic age, direct mail remains a popular form of promotion. It can certainly find and hold customers and do so cost-effectively too. But, you may have noticed, it does not have the best image - the words 'junk mail' are frequently used in relation to direct mail offerings! However, used carefully, it can work for seller and buyer alike. This book sets out how to utilize direct marketing formaximum benefit for both. If you position the use of direct mail effectively within the totality of your promotional mix, and make it work well - and that means systematically making sure that every element of it works well, from a letter and brochure to an envelope and much more - it can be an important part of your business generating process. In this book, in seven succinct chapters,we review how to make that so. Each of the seven chapters in Direct Marketing In A Week covers a different aspect:- Sunday: The recipients: database considerations- Monday: The core elements of direct mail- Tuesday: The component mix- Wednesday: Creatively enhancing persuasiveness- Thursday: Follow-up activity- Friday: Email approaches: as easy as 'click'- Saturday: Future campaigns.
Category: Books
Delivery cost: 2.99
ISBN: 9781473609549
Merchant: Waterstones
Product ID: 9781473609549
Price: £9.89
Brand: Lovereading
Description: Copywriting in a Week. Paperback. By Robert Ashton.
Category: Books
Merchant: LoveReading
Product ID: 9781473609419
Price: £11.69
Brand: Lovereading
Description: Brilliant Copywriting. Paperback. By Roger Horberry.
Category: Books
Merchant: LoveReading
Product ID: 9780273727347
Price: £13.49
Brand: Lovereading
Description: The Copywriting Sourcebook. Paperback. By Andy Maslen.
Category: Books
Merchant: LoveReading
Product ID: 9780462099743
Price: £22.49
Brand: Lovereading
Description: Copywriting. Paperback. By Gyles Lingwood, Mark Shaw, Mark Shaw.
Category: Books
Merchant: LoveReading
Product ID: 9781529420241
Price: £24.99
Brand: Kogan Page Ltd
Description: Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including:-Practical advice to measure and benchmark effective copy-Guidance on creating and critiquing briefs-New chapters on how to weave copywriting skills into the wider industry-Storytelling and content marketing-The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
Category: Books
Delivery cost: 2.99
ISBN: 9780749483661
Merchant: Waterstones
Product ID: 9780749483661