Harper Collins Change by Design, Revised and Updated, Business & Economics, Hardback, Tim Brown
505 ratings
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Price: £20.00
Brand: Harper Collins
Description: Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organisation, product, or service to drive new alternatives for business and society. Harper Collins Change by Design, Revised and Updated, Business & Economics, Hardback, Tim Brown - shop the best deal online on thebookbug.co.uk
Category: Books
Merchant: Harper Collins
Product ID: 9780062856623
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Dimensions: 158x235mm
ISBN: 9780062856623
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Author: Marina
Rating: 5
Review: Thought provoking and informative . So many great examples to apply in any work in any domain and industry. W
Author: Henry B. Davis IV
Rating: 2
Review: While this book provides some great examples of how to apply design in a broad-based manner in business settings, I would have liked to see a bit more detail in the case studies presented, not to mention maybe a case study covering an unsuccessful design attempt that helped to place design in the context of other forms of planning, executing, etc. (i.e. not every task is a design task, although a lot of tasks can benefit from design). This underlies this book's biggest fault. With the author's exuberant selling of design throughout this work, the narrative often comes off sounding like an advertisement for design in general and his organization IDEO specifically. It is said that novices tend to "know it all" while the mark of experts is their ability to know what is unknown or unproven. While I think Mr. Brown is truly a design expert with a great grasp of the interplay between history, technology, and human nature; he really does not show it by presenting a strictly rosy view of design as the cure-all for every problem. Just because design does not work well in some situations or has not been applied well to some problem sets is not a condemnation of design, instead it would have given a much richer view of this challenging but potentially world changing endeavor. Unfortunately, we're stuck with something between a sales pitch for IDEO and overly optimistic view of design's applicability to absolutely everything. I recommend this book as an introduction to basic principles of design, but caveat this recommendation with the warning serious students of design will need to quickly move on to continue their learning adventure.
