Waterstones Crossover Creativity
TO EXPLORE MORE
Price: £14.99
Brand: Waterstones
Description: Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways to put unrelated, disconnected things together. When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea. That's Crossover Creativity. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action - as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.
Category: Books
Merchant: Waterstones
Product ID: 9780857199881
Delivery cost: 2.99
ISBN: 9780857199881
My website utilises affiliate links when you click my 'Get the best deal now' buttons. If you buy something through one of these links, I may earn a little commission, at no extra cost to you.
I have relationships with many of the top online retailers (purchasing, shipping and returns will be handled directly by them) which enables me to offer the best deal online for the Waterstones Crossover Creativity and many other similar products - which will appear below, to enhance your online shopping experience.
For even more great deals on Waterstones Books, click the link.