Waterstones Digital Marketing All-In-One For Dummies

Waterstones Digital Marketing All-In-One For Dummies
Zoom
 
SCROLL DOWN
TO EXPLORE MORE
 

Price: £30.99

Brand: Waterstones

 

Description: Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide,you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer. Waterstones Digital Marketing All-In-One For Dummies - shop the best deal online on thebookbug.co.uk

 

Category: Books

Merchant: Waterstones

Product ID: 9781119931959

Delivery cost: 0.00

ISBN: 9781119931959

 
Waterstones logo
 

My website utilises affiliate links when you click my 'Get the best deal now' buttons. If you buy something through one of these links, I may earn a little commission, at no extra cost to you.

 

I have relationships with many of the top online retailers (purchasing, shipping and returns will be handled directly by them) which enables me to offer the best deal online for the Waterstones Digital Marketing All-In-One For Dummies and many other similar products - which will appear below, to enhance your online shopping experience.

 

For even more great deals on Waterstones Books, click the link.

 

Similar Products

  • Waterstones Digital Marketing For Dummies

    Price: £25.99

    Brand: Waterstones

     

    Description: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you'll discover how digital tools can expand your brand's reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You'll learn how to identify the digital markets and media that work best for your business | ??no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer | ??this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!. Waterstones Digital Marketing For Dummies - shop the best deal online on thebookbug.co.uk

    Category: Books

    Delivery cost: 0.00

    ISBN: 9781119660484

     
    Waterstones logo

    Merchant: Waterstones

    Product ID: 9781119660484

     
  • Lovereading Digital Marketing All-In-One For Dummies, 2nd Edition

    Price: £27.89

    Brand: Lovereading

     

    Description: Digital Marketing All-In-One For Dummies, 2nd Edition. Paperback /softback. By S Diamond.

    Category: Books

     
    LoveReading logo

    Merchant: LoveReading

    Product ID: 9781119931959

     
  • Lovereading Digital Marketing For Dummies, 2nd Edition

    Price: £23.39

    Brand: Lovereading

     

    Description: Digital Marketing For Dummies, 2nd Edition. Paperback /softback. By R Deiss.

    Category: Books

     
    LoveReading logo

    Merchant: LoveReading

    Product ID: 9781119660484

     
  • Waterstones Understanding Digital Marketing

    Price: £24.99

    Brand: Waterstones

     

    Description: Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples. This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.

    Category: Books

    Delivery cost: 2.99

    ISBN: 9781789666014

     
    Waterstones logo

    Merchant: Waterstones

    Product ID: 9781789666014

     
  • Waterstones Digital Marketing Strategy

    Price: £29.99

    Brand: Waterstones

     

    Description: Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

    Category: Books

    Delivery cost: 0.00

    ISBN: 9781398605978

     
    Waterstones logo

    Merchant: Waterstones

    Product ID: 9781398605978

     
  • Waterstones Digital Marketing for Businesses in easy steps

    Price: £12.99

    Brand: Waterstones

     

    Description: Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn't have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet - you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: The fundamentals of digital marketing. Getting more from your website and getting your 'digital house in order". The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and Linked In. The art of blogging to get customer loyalty. How to create and launch a powerful Content Marketing Strategy. How to use Search Engine Marketing to ensure customers find you and buy from you. How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses - don't miss the trick!. Waterstones Digital Marketing for Businesses in easy steps - shop the best deal online on thebookbug.co.uk

    Category: Books

    Delivery cost: 2.99

    ISBN: 9781840788631

     
    Waterstones logo

    Merchant: Waterstones

    Product ID: 9781840788631

     
  • Waterstones Digital Marketing Excellence

    Price: £47.99

    Brand: Waterstones

     

    Description: Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of Power Point slides and a full test bank of questions and exercises.

    Category: Books

    Delivery cost: 0.00

    ISBN: 9780367444754

     
    Waterstones logo

    Merchant: Waterstones

    Product ID: 9780367444754

     
  • Lovereading Marketing For Dummies 3e

    Price: £15.29

    Brand: Lovereading

     

    Description: Marketing For Dummies 3e. Paperback /softback. By R Mortimer.

    Category: Books

     
    LoveReading logo

    Merchant: LoveReading

    Product ID: 9781119965169

     
  • Waterstones B2B Digital Marketing Strategy

    Price: £32.99

    Brand: Waterstones

     

    Description: Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide. B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space. Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

    Category: Books

    Delivery cost: 0.00

    ISBN: 9781398610170

     
    Waterstones logo

    Merchant: Waterstones

    Product ID: 9781398610170

     
  • Waterstones Digital Content Marketing

    Price: £39.99

    Brand: Waterstones

     

    Description: Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter Power Point slides and a test bank of exam questions.

    Category: Books

    Delivery cost: 0.00

    ISBN: 9781032346793

     
    Waterstones logo

    Merchant: Waterstones

    Product ID: 9781032346793