Waterstones Fashion Brand Stories
TO EXPLORE MORE
Price: £29.99
Brand: Waterstones
Description: Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury. Pub/fashion-brand-stories-3e.
Category: Books
Merchant: Waterstones
Product ID: 9781350135543
Delivery cost: 0.00
ISBN: 9781350135543
My website utilises affiliate links when you click my 'Get the best deal now' buttons. If you buy something through one of these links, I may earn a little commission, at no extra cost to you.
I have relationships with many of the top online retailers (purchasing, shipping and returns will be handled directly by them) which enables me to offer the best deal online for the Waterstones Fashion Brand Stories and many other similar products - which will appear below, to enhance your online shopping experience.
For even more great deals on Waterstones Books, click the link.