Waterstones Hacking Growth
1040 ratings
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Price: £15.99
Brand: Waterstones
Description: A compelling methodology. to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow' -- Josh Elman, partner, Greylock Partners Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. Written by the method's pioneers, this book is a comprehensive toolkit or bible that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
Category: Books
Merchant: Waterstones
Product ID: 9780753545379
Delivery cost: 2.99
ISBN: 9780753545379
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Author: Ricardo Torres
Rating: 5
Review: Really good book if you want to learn about growth marketing
Author: Mr. Jackson Mahr
Rating: 2
Review: Meh...it's good in its way, a few nice ideas and some good tools about allocating resources, however, it ultimately suffers from that slightly deluded notion that all new businesses are online ventures (yawn). In this regard, the book is really blinkered, ignoring the 90% of the economy that isn't completely digital (that percentage that actually makes things and doesn't just reheat existing service models). It also keeps referring back to the same few hackneyed 'unicorn' examples - Uber, Hotmail, Airbnb et al., and while they have some very interesting stories and techniques, these are mostly useless to the small (and really small) start up. There's a handful of good ideas, certainly, there's some good budgeting structure information as well, but the rest is just warmed up standard sales and marketing material (i.e. sales funnels) and a lot of discussion on the same handful of digital brands. Nothing really new. It would have been great if it were tailored for small organisations that eschew that same, worn out VC model, it could have had really practical, really scaled down, really actionable material for super small, real world ventures that also seek growth in the bits of the world that aren't glued to a mobile phone. This would have made the book a great tool indeed. So while it's Ok, it's well written, it could have been far better if it stepped outside the same familiar bubble. A lost opportunity.
