Waterstones Hegarty on Advertising
TO EXPLORE MORE
Price: £16.99
Brand: Waterstones
Description: A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary advertising men, this best-selling book contains five decades' worth of wisdom from the man behind hugely influential campaigns for brands such as Levi's, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isn't enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.
Category: Books
Merchant: Waterstones
Product ID: 9780500296967
Delivery cost: 2.99
ISBN: 9780500296967
My website utilises affiliate links when you click my 'Get the best deal now' buttons. If you buy something through one of these links, I may earn a little commission, at no extra cost to you.
I have relationships with many of the top online retailers (purchasing, shipping and returns will be handled directly by them) which enables me to offer the best deal online for the Waterstones Hegarty on Advertising and many other similar products - which will appear below, to enhance your online shopping experience.
For even more great deals on Waterstones Books, click the link.
