Waterstones Innovation Strategies and Organizational Culture in Tourism

Waterstones Innovation Strategies and Organizational Culture in Tourism
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Price: £35.99

Brand: Waterstones

 

Description: This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on knowledge sharing through case studies. Chapters analyze the knowledge sharing process and its impact on the innovation capability and innovation performance of the firms. The essence of knowledge sharing is to provide a framework for management in their attempt to develop and enhance their organizational capability to innovate in tourism. This invaluable book provides both theoretical and practical insights into innovation strategies and knowledge sharing in tourism. It will interest students, scholars and researchers, as well as executives and practitioners in the field of tourism and hospitality management. Waterstones Innovation Strategies and Organizational Culture in Tourism - shop the best deal online on thebookbug.co.uk

 

Category: Books

Merchant: Waterstones

Product ID: 9781032633343

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ISBN: 9781032633343

 
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