The Book Depository One Simple Idea, Revised and Expanded Edition: Turn by Stephen Key
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Price: £21.78
Brand: The Book Depository
Description: One Simple Idea, Revised and Expanded Edition: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work : Hardback : Mc Graw-Hill Education : 9781259589676 : 1259589676 : 16 Oct 2015 : The updated, revised edition of the bestselling book about how to turn simple ideas into marketable, money-making products. The Book Depository One Simple Idea, Revised and Expanded Edition: Turn by Stephen Key - shop the best deal online on thebookbug.co.uk
Category: Books
Merchant: The Book Depository
Product ID: 9781259589676
MPN: 1259589676
GTIN: 9781259589676
Author: Amazon Customer
Rating: 5
Review: Great book on how to bring something useful for everyone to life without being rich or connected. Usually people keep new paths forward to themselves, but not Stephen Key. Thank you Stephen for showing us that it can be done.
Author: Bobby Tables
Rating: 3
Review: The book is, in many ways, just like the title: one simple idea that is diced and sliced into many different versions of the self-same one simple idea. Despite being interesting, it just did not really hit the highest mark, yet maybe it wasn’t meant to? The book takes a look at transforming ideas into marketable, actionable and income-generating propositions, primarily through licensing them to others who do all the hard work…hopefully. Whilst the book won’t help you put your thinking cap on, it will take you through many processes such as development, negotiation and sales, boosted by many real-life stories featuring those who have had some success with this sort of thing. The author himself claims personal success in this area, apparently licensing over 20 different “simple ideas” that have generated billions of dollars of revenue for the licensors. It was an interesting read, harmless at least or reasonably inspirational at best. Some of the positivity possibly got lost through cultural translation; yet it was by no means a bad book. It has the capability of being a usable tool in your toolbox, but it probably won’t be the multi-tool you solely rely on
