Waterstones Principles of Logo Design
53 ratings
TO EXPLORE MORE
Price: £28.00
Brand: Waterstones
Description: Learn to design simple, powerful, and timeless logos.* Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated | ??a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer's mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
Category: Books
Merchant: Waterstones
Product ID: 9780760376515
Delivery cost: 0.00
ISBN: 9780760376515
My website utilises affiliate links when you click my 'Get the best deal now' buttons. If you buy something through one of these links, I may earn a little commission, at no extra cost to you.
I have relationships with many of the top online retailers (purchasing, shipping and returns will be handled directly by them) which enables me to offer the best deal online for the Waterstones Principles of Logo Design and many other similar products - which will appear below, to enhance your online shopping experience.
For even more great deals on Waterstones Books, click the link.
Author: Victoria F.
Rating: 5
Review: George Bokhua is a well known graphic designer and I've taken a number of his courses on Skillshare to refine my logo design skills, so I had high expectations of this book. Bokhua applies his modern minimalist approach to logo design to the structure of Principles: it is clear, clean, and there's nothing superfluous that would distract from the core understanding of that which he is explaining. The type is big, the copy to the point and brief, and the illustrations likewise are large and given room to breathe on the page, inviting the reader to actually take time to contemplate the words and marks on the page. The book is nicely divided into general concepts, taxonomy, effects and visual rules, the design process, and presentation. It ostensibly feels geared towards novices - and I do recommend beginners pick this up before you go out and buy Logo Modernism or Los Logos etc - but I've been using it as a good grounding tool when I need a shot of direction or inspiration. In terms of production, it's very good and I like the paper thickness and choice of paper color - an off white, almost cream. From a user experience perspective, it's a really nice thing to hold in your hand. Definitely recommend for all kinds of designers.
Author: Love_Island_Life
Rating: 3
Review: I purchased this book because the author’s logo work is top notch. What I wasn’t expecting is the egregious design error of not leaving enough space for the book’s inner gutter—content just disappears into it and it is highly annoying. As for the content, it’s probably best for the early learner and not so much for an experienced designer. Still, the work is nice and the book will happily occupy a space on my shelf.
