HarperBus The 22 Immutable Laws of Branding, Business & Economics, Paperback, Al Ries
957 ratings
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Price: £11.99
Brand: HarperBus
Description: Now in one single volume--fully updated with the latest information--two marketing classics; the perennially bestselling THE 22 IMMUTABLE LAWS OF BRANDING has been combined with the controversial and timely 11 IMMUTABLE LAWS OF INTERNET BRANDING. HarperBus The 22 Immutable Laws of Branding, Business & Economics, Paperback, Al Ries - shop the best deal online on thebookbug.co.uk
Category: Books
Merchant: Harper Collins
Product ID: 9780060007737
Delivery cost: Spend £20 and get free shipping
Dimensions: 187x235mm
ISBN: 9780060007737
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Author: Martin Turner
Rating: 5
Review: How can a book which has almost no pictures be the ultimate introduction to branding? I was highly sceptical, and only added it onto to my list of branding books to buy because it was cheap. How wrong I was. In 172 readable, small-paperback pages, Al Ries and his daughter Laura unveil the fundamentals of branding, stripping away the most powerful myths and demonstrating with a mixture of brand successes, failures, falls and rises, that they know what they are talking about. What's more, what they say made sense of many things I have been dimly feeling towards in my 20 years as a communications professional. I suspect that this book oversells itself slightly. The title made me suspicious, and the definitiveness of statements which go against what you find in other books makes you wonder, at points, if what it's saying is really this cut and dried. I probably would have disregarded this book if I'd read it ten years ago: but practical industry experience convinces me that what it is saying is right, and the other books, which focus on choosing your name and redesigning the logo, are the ones which only understand a part of the picture. It took me about an hour and a half to read this book, and I will never see branding the same way again. That's good value for you. On the other hand, I probably won't be reading and re-reading it avidly. It makes its points, which can be quickly revised from the chapter headings. Now it's time to move on. I would recommend this book to anyone and everyone who wants (or needs) to learn about branding. I can't imagine a better introduction to the subject for someone who already has enough industry experience to recognise what it is talking about. I wouldn't recommend anyone to _only_ read this book: it is an extremely sound beginning, not an encyclopaedia. In terms of what this book is trying to be, I don't think there could be any higher recommendation than that. Superb.
Author: Merita King
Rating: 2
Review: I purchased this book in an attempt to educate myself in how to build my brand as a science fiction novelist. This book is clearly laid out and written in language that anyone can understand. The sections are short and the main points, easy to remember. I feel however, that this book is more suited to someone within a more traditional company with a 'thing' to market. As an author/novelist, all but one of the sections could not be made to apply to me or my brand (which is my novels.) I was a little bored by the constant 'look what this company did, look what that company did" that fills each and every paragraph and it seems to me that this book is more of a history of branding rather than a how to book. The one section that can be applied to my books and my brand was a very helpful point, so for that I'm grateful and it is for this one point that I feel I can only award two stars.
