Waterstones The Startup Owner's Manual
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Price: £33.00
Brand: Waterstones
Description: More than 100,000 entrepreneurs rely on this book. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work. This method was created by renowned Silicon Valley startup expert Steve Blank, co-creator with Eric Ries of the Lean Startup movement and tested and refined by him for more than a decade. This 608-page how-to guide includes over 100 charts, graphs, and diagrams, plus 77 valuable checklists that guide you as you drive your company toward profitability. It will help you: ● Avoid the 9 deadly sins that destroy startups' chances for success ● Use the Customer Development method to bring your business idea to life ● Incorporate the Business Model Canvas as the organizing principle for startup hypotheses ● Identify your customers and determine how to get, keep and grow customers profitably ● Compute how you'll drive your startup to repeatable, scalable profits. The Startup Ownerés Manual was originally published by K&S Ranch Publishing Inc. And is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Category: Books
Merchant: Waterstones
Product ID: 9781119690689
Delivery cost: 0.00
ISBN: 9781119690689
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Author: Solaiman Pupal
Rating: 5
Review: I came across this book through some online reviews and was therefore interested in reading more about what the book is about and the concept in the book. It is a great book written in detail with two parts, one part is for a physical business and the other part is for a tech business. So no matter what business you are pursuing it gives you a detailed break down. The authors Steve Blank and Bob Dorf are very knowledgeable in this field and give you a lot of information on what is important and what you should do and not do. If you are a seasoned Entrepreneur or a person thinking of starting a business this book is for you. Also when reading this book you should read it like a text book for University and take notes rather than reading it as a business book for inspiration. Overall I can only recommend this book to anyone.
Author: Andrew
Rating: 4
Review: Kindle version. The book lays out the 4 steps to a successful startups, though in this manual, only the first two steps are covered in detail. It is a reference book and while you can read from cover to cover, most likely you will need to come back to it and check out certain sections when you're starting your company. I would have wanted the step by step guide for the final 2 steps but given the definition of a startup "temporary organization in search of a repeatable, scalable profitable business model", I guess the first 2 steps are the most important. Overall, I think this book is really helpful for anyone who wants to found a startup. It is applicable to both technology and product startups.
