The Book Depository Understanding Michael Porter by Joan Magretta

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The Book Depository Understanding Michael Porter by Joan Magretta
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Description: Understanding Michael Porter : Hardback : Harvard Business Review Press : 9781422160596 : 1422160599 : 20 Dec 2011 : If you want to understand how companies achieve and sustain competitive success, Michael Porter's frameworks are the foundation. But while everyone in business knows Porter's name, his writing can be daunting. As a result, many managers misunderstand and misuse his concepts. This title provides a summary of Porter's revolutionary thinking. The Book Depository Understanding Michael Porter by Joan Magretta - shop the best deal online on thebookbug.co.uk

 

Category: Books

Merchant: The Book Depository

Product ID: 9781422160596

MPN: 1422160599

GTIN: 9781422160596

 
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Author: Mr. Christopher Fox

Rating: 5

Review: This book provides a thoughtful summary of much of Porter's work. It describes and evidences what he meant, and didn't mean. Key contributions include the review of the five forces model, and Porter's five criteria for good strategy. There is also a transcript of an interview in which Porter reflection his own work and answers questions on how it should be applied in different circumstances. The book concludes with a useful glossary of some of the key terms and concepts underpinning Porter's work.

 

Author: MARQUET ERIC

Rating: 4

Review: Good summary of Porter and good examples of how to use. I would also have appreciated more examples of value chain

 

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