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  • Waterstones Zelensky

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    Description: Zelensky is the first major biography of Ukraine's leader written for a Western audience. Told with flair and authority, it is the gripping story of one of the most admired and inspirational leaders in the world. Action-packed biography of Ukraine's comedian-turned-President Millions who have admired Volodymyr Zelensky's defiance during Russia's invasion of Ukraine will learn much from this up-to-date biography of the Ukrainian President. Zelensky's life to date has been packed with drama and action. By the age of 20, the Jewish boy from the provincial town of Kryvyi Rih had become a star of the stage. At 30, he headed a multimillion-dollar TV company. At 40, he took on Ukraine's corrupt political and business elite in a TV drama, playing a history teacher who becomes President. Then he launched a real-life political party named after the TV show, won a landslide victory and became Ukraine's real President. When Russian troops flooded across the border, Zelensky refused Western offers to leave Kyiv. He has marshalled Ukraine's resistance and successfully obtained Western missile systems and anti-tank weapons. Zelensky said: 'If I am elected, they will first sling mud at me. Then they will learn to respect me. And finally cry when I leave.' Zelenskyis written by a long-standing Russia and Ukraine reporter and a Russian- and Ukrainian speaking researcher. It's a pithy biography of Zelensky for anyone who wants to understand Ukraine's charismatic head of state, his complex country, and its vexed relationship with Russia. Covering Zelensky's life from his childhood to the Ukrainian presidency, Zelensky deals with his background in a Russian-speaking region of Ukraine, his early career in TV taking part in KVN talent competitions, and his rise through the Ukrainian and Russian television industry. Then it deals with Zelensky's breakthrough moment in the TV series Servant of the People playing a teacher who dreams of reforming Ukraine and ending its corruption. The show becomes a reality and Zelensky's party, Servant of the People, takes power. Zelensky's presidency is marred by his attempts to curry favour with the US President Donald Trump and the offshoring of millions of dollars. Nonetheless, Zelensky battles political rivals and takes on powerful vested interests in Europe's second-largest country. Then with his doggedness, speeches and strategy, he marshals Ukraine's staunch resistance to a superpower - a fight that most analysts assume Russia will quickly win. But they do not - and Ukraine starts to turn the tide of the war. Zelensky and his country become symbols of defiance against Vladimir Putin's aggression. Zelensky: A Biography of Ukraine's War Leader is both an uplifting story and an urgent message from Ukraine. About the authors STEVEN DERIX is a journalist at the Dutch newspaper NRC. From 2014 to 2020 he was NRC correspondent for Russia, Ukraine and Belarus. MARINA SHELKUNOVA studied journalism and was a researcher and coordinator for NRC and De Standaard. Extract Vladimir Putin rarely underestimates his opponent. At the KGB Academy in Leningrad, he learned the meticulous art of profiling 'targets' of the service, whether they were Russian dissidents or East German Communist apparatchiks. Before meeting with anybody, Putin first analyses their strengths and weaknesses. During his first visit to the United States, he wound President George W. Bush around his little finger, with pious tales of his christening in the Russian Orthodox Church. Afterwards, an obviously charmed Bush told of how he had looked into the 'soul' of the former KGB officer. When German Chancellor Angela Merkel visited Sochi in 2007 to discuss energy policy, Putin had his black labrador Konni brought in. Merkel - who is terrified of dogs - dared not budge an inch, and Putin dominated the conversation. Vladimir Putin also carefully considers way he talks about people. The Russian President is only too aware of the political appeal of Alexey Navalny, and will therefore never allow the name of the opposition leader to cross his lips - not even since Navalny's incarceration in January 2021. Putin's spokesperson, Dmitri Peskov, consistently refers to Navalny as 'that blogger.'*** In April 2019, Volodymyr Zelensky was elected as the sixth President of Ukraine, with nearly three-quarters of the vote. One month later, the Russian President attended the World Economic Forum in St. Petersburg. It had been five years since Russia's annexation of Crimea but daily skirmishes between the Ukrainian army and pro-Russian separatists were still commonplace in eastern Ukraine.'Why did you not congratulate Volodymyr Zelenksy when he became President?' asked the interviewer. Putin breathed a heavy sigh. The Russian officials and business magnates in the room playfully nudged one another: this was going to be good.'You know,' said Putin, 'he is still pushing a certain rhetoric. He labels us 'enemies" and 'aggressors." Perhaps he should think about what he really wants to achieve, what he wants to do.' Putin had still not once uttered the name 'Zelensky.'You are the President of a world power,' the interviewer fawned, 'and right now, he is incredibly popular in his country. Both of you could start with a clean slate. Even a small gesture might completely change the course of world history. Why not simply arrange a meeting?' Putin gave the enormous hall an almost pitying look, and waited until the sniggering from the officials and businesspeople had died down.'Did I say 'no"?' replied Putin. With a snide grin, he added:'Nobody has invited me.'Are you prepared to meet with him?' Putin now looked genuinely amused. 'Listen, I do not know this man. I hope that we can meet one day. As far as I can tell, he's amazing at what he does, he's a marvellous actor.' Laughter and generous applause filled the room. Putin continued: 'But seriously: it's one thing to play a person, but quite another thing to be that person.' Buy the book to continue reading.

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  • Waterstones The Cimmerian Vols 1-4 Box Set

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    Description: ABLAZE is proud to present its bestselling line of UNCENSORED Robert E. Howard Cimmerian graphic novels, now available in a handsome slipcase box edition, collecting Volumes 1-4. Each Cimmerian volume contains two complete stories, plus bonus material, including the original prose stories, in one epic hardcover collection! VOLUME 1 - Featuring QUEEN OF THE BLACK COAST & RED NAILS QUEEN OF THE BLACK COAST - Conan seeks refuge on a merchant ship, after being pursued for killing a judge. But soon after setting sail, the Cimmerian and his new companions face a threat: the legendary Belit, self-proclaimed Queen of the Black Coast! Soon finding himself smitten by the lovely Belit, Conan agrees to joins up with her and her crew to brutally pillage and sail the poisonous river Zarkheba, encountering ancient ruins, lost treasure, and winged, vicious monstrosities! RED NAILS - Conan finds himself in the Darfar region, whose territory is almost entirely covered by a huge forest. Here Conan pledges himself a mercenary, promising his sword to the highest bidder, fighting alongside fellow mercenary and fierce female warrior Valeria. After a clash against a terrible dragon, the two go to a strange fortified city, apparently deserted.but the duo will quickly discover that a civilization lives hidden inside, and that the citadel hides a heavy secret. VOLUME 2 - Featuring PEOPLE OF THE BLACK CIRCLE & THE FROST-GIANT'S DAUGHTER PEOPE OF THE BLACK CIRCLE - The king has just died in the kingdom of Vendhya, struck down by the spells of the black prophets of Yimsha. The king's sister, Yasmina, decides to avenge him.and contacts Conan, then chief of the Afghuli tribe. But several of Conan's warriors have just been killed by the men of the kingdom of Vendhya, further complicating the matter. The princess thought she could use the Cimmerian, but rather it is she who will serve his interests. THE FROST-GIANT'S DAUGHTER - Conan, the only survivor of a ferocious battle, sits in the midst of a bloodstained snow field. When the fight is over, the Cimmerian suddenly finds himself overcome with deep weariness and disgust. Until the moment he meets a redheaded woman of supernatural beauty, blinding like the glow of the sun on the snow. Moved by a burning desire, Conan decides to follow her but finds himself caught in a trap, attacked by two titans. In his ardor, he was not suspicious.he did not imagine for a second that his bride was none other than Ymir's own daughter: the frost-giant! VOLUME 3 - Featuring IRON SHADOWS IN THE MOON & THE MAN-EATERS OF ZAMBOULA IRON SHADOWS IN THE MOON: A young woman in danger is pursued by her vile master. Conan, whose family has just been wiped out by this same master, puts an end to the beauty's pursuer, and saves her with a blow of his sword. Bound by fate, the couple decide to hit the road together. Their journey takes them to an island where they discover strange ruins inhabited by dark magic. Their paradise-like refuge soon turns into a suffocating nightmare where shadows lurk. Who knows the extent of the dangers that lie there? They will quickly learn that on an island, the biggest threat does not always come from the outside. THE MAN EATERS OF ZAMBOULA - The Cimmerian finds himself in the land of a thousand and one nights! A crossroads of beliefs, languages & cultures, the mythical trading city of Zamboula is also the scene of many dark legends. Upon paying the city a visit, Conan is warned of the dangers of Aram Baksh's home. It is said that most of the foreigners who stay there disappear under obscure circumstances.and it is precisely there that the Cimmerian is spending the night. But by lifting the veil on these mysterious cases of kidnappings, the Cimmerian will discover another secret, even more terrible, linked to the whole of the city of Zamboula. A story imbued with orientalism and macabre witchcraft, The Man-Eaters of Zamboula offers writer/artist Gess the opportunity to deliver his vision of Robert E. Howard's hero in a comic book story of exotic and dark beauty. VOLUME 4 - Featuring BEYOND THE BLACK RIVER & HOUR OF THE DRAGON BEYOND THE BLACK RIVER: The Picte country is an obscure jungle where the border between civilization and barbarism is thin. Only one thing symbolizes it: the Black River, which it is claimed that no white man was able to cross and come back alive. None, except Conan. It is in the heart of this green hell that the Cimmerian meets Balthus, a young voluntary peasant whom he saves at the last minute from the clutches of fierce Pictish warriors. Together, they will try to lend a hand to the colonists who have established themselves here, on these hostile lands, in the last bastion of civilization. With a dozen men, they will have to find the powerful sorcerer Zogar Sag before he succeeds in uniting the clans and initiating his bloody invasion. HOUR OF THE DRAGON: Under the funeral vaults of the mausoleum belonging to the ancient and cruel Emperor Xaltotun of Python, three men devoured by ambition come to offer to the inert body of the deceased sovereign the heart of Ahriman, a source of immor-tality which once belonged to him. Taken away at the cost of his life. In exchange for this offering, the three men claim a single thing: the world. However, there is only one person able to stand in their way, a Cimmerian who seized the throne of Aquilonia: Conan!. Waterstones The Cimmerian Vols 1-4 Box Set - shop the best deal online on thebookbug.co.uk

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  • Waterstones New Daughters of Africa

    Price: £20.00

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    Description: Three decades after her pioneering anthology, Daughters of Africa, Margaret Busby curates an extraordinary collection of contemporary writing by 200 women writers of African descent, including Zadie Smith, Bernardine Evaristo and Chimamanda Ngozi Adichie. A glorious portrayal of the richness and range of African women's voices, this major international book brings together their achievements across a wealth of genres. From Antigua to Zimbabwe and Angola to the USA, overlooked artists of the past join key figures, popular contemporaries and emerging writers in paying tribute to the heritage that unites them, the strong links that endure from generation to generation, and their common obstacles around issues of race, gender and class. Bold and insightful, brilliant in its intimacy and universality, this landmark anthology honours the talents of African daughters and the inspiring legacy that connects them-and all of us. The New Daughters of Africa Diane Abbott Yassmin Abdel-Magied Leila Aboulela Ayobami Adebayo Sade Adeniran Chimamanda Ngozi Adichie Zoe Adjonyoh Patience Agbabi Agnès Agboton Candace Allen Lisa Allen-Agostini Ellah Wakatama Allfrey Andaiye Harriet Anena Joan Anim-Addo Monica Arac de Nyeko Yemisi Aribisala Yolanda Arroyo Pizarro Amma Asante Michelle Asantewa Nana Asma'u Sefi Atta Ayesha Harruna Attah Gabeba Baderoon Yaba Badoe Yvonne Bailey-Smith Doreen Baingana Ellen Banda-Aaku Angela Barry Mildred K. Barya Jackee Budesta Batanda Simi Bedford Linda Bellos Jay Bernard Marion Bethel Ama Biney Jacqueline Bishop Malorie Blackman Tanella Boni Malika Booker Nana Ekua Brew-Hammond Beverley Bryan Akosua Busia Candice Carty-Williams Rutendo Chabikwa Barbara Chase-Riboud Panashe Chigumadzi Gabrielle Civil Maxine Beneba Clarke Angela Cobbinah Carolyn Cooper Juanita Cox Meta Davis Cumberbatch Patricia Cumper Stella Dadzie Yrsa Daley-Ward Nana-Ama Danquah Edwidge Danticat Nadia Davids Tjawangwa Dema Yvonne Denis Rosario Anni Domingo Nah Dove Edwige-Renée Dro Camille T. Dungy Anaïs Duplan Reni Eddo-Lodge Aida Edemariam Esi Edugyan Summer Edward Yvvette Edwards Zena Edwards Safia Elhillo Zetta Elliott Nawal El Saadawi Diana Evans Bernardine Evaristo Eve L. Ewing Deise Faria Nunes Diana Ferrus Nikky Finney Aminatta Forna Ifeona Fulani Vangile Gantsho Roxane Gay Danielle Legros Georges Patricia Glinton-Meicholas Hawa Jande Golakai Wangui wa Goro Bonnie Greer Jane Ulysses Grell Rachel Eliza Griffiths Carmen Harriszakia henderson-brown Joanne C. Hillhouse Afua Hirsch Zita Holbourne Nalo Hopkinson Rashidah Ismaili Naomi Jackson Sandra Jackson-Opoku Delia Jarrett-Macauley Margo Jefferson Barbara Jenkins Catherine Johnson Ethel Irene Kabwato Elizabeth Keckley Fatimah Kelleher Donika Kelly Adrienne Kennedy Susan Nalugwa Kiguli Rosamond S. King Donu Kogbara Lauri Kubuitsile Goretti Kyomuhendo Beatrice Lamwaka Patrice Lawrence Andrea Levy Lesley Lokko Karen Lord Karen Ládípò Manyika Ros Martin Lebogang Mashile Isabella Matambanadzo Noma Venda Mathiane Imbolo Mbue Maaza Mengiste Arthenia Bates Millican Bridget Minamore Nadifa Mohamed Natalia Molebatsi Wame Molefhe Aja Monet Sisonke Msimang Blessing Musariri Glaydah Namukasa Marie N Diaye Juliana Makuchi Nfah-Abbenyi Wanjiku wa Ngugi Ketty Nivyabandi Elizabeth Nunez Selina Nwulu Trifonia Melibea Obono Nana Oforiatta Ayim Irenosen Okojie Nnedi Okorafor Juliane Okot Bitek Chinelo Okparanta Yewande Omotoso Makena Onjerika Chibundu Onuzo Tess Onwueme Yvonne Adhiambo Owuor Louisa Adjoa Parker Djaimilia Pereira de Almeida Alake Pilgrim Winsome Pinnock Hannah Azieb Pool Olúmìdé Pópó?lá Claudia Rankine H. Cordelia Ray Sarah Parker Remond Florida Ruffin Ridley Zandria F. Robinson Zuleica Romay Guerra Andrea Rosario-Gborie Leone Ross Josephine St. Pierre Ruffin Minna Salami Marina Salandy-Brown Sapphire Noo Saro-Wiwa Taiye Selasi Namwali Serpell Kadija Sesay Claire Shepherd Verene A. Shepherd Warsan Shire Lola Shoneyin Dorothea Smartt Zadie Smith Adeola Solanke Celia Sorhaindo Attillah Springer Andrea Stuart Su Andi Valerie Joan Tagwira Jennifer Teege Jean évenet Natasha Trethewey Novuyo Rosa Tshuma Hilda J. Twongyeirwe Chika Unigwe Yvonne Vera Phillippa Yaa de Villiers Kit de Waal Elizabeth Walcott-Hackshaw Effie Waller Smith Rebecca Walker Ayeta Anne Wangusa Zukiswa Wanner Jesmyn Ward Verna Allette Wilkins Charlotte Williams Sue Woodford-Hollick Makhosazana Xaba Tiphanie Yanique.

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  • The Book Depository Profit First - Mike Michalowicz by Mike Michalowicz

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    Description: Profit First - Mike Michalowicz : Paperback : ACT SI POLITON : 9786069137741 : : Profit First: Cum sa-ti transformi afacerea dintr-un monstru devorator de bani intr-o masina de facut bani Profit First: Cum sa-ti transformi afacerea dintr-un monstru devorator de bani intr-o masina de facut bani /Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine de Mike Michalowicz este cartea care iti poate schimba in mod fundamental felul in care faci bani in afacerea ta. Pentru ca sistemul Profit First pune profitul pe primul loc si iti arata cum sa faci bani sigur si usor intr-o afacere de dimensiuni mici sau mijlocii. Mike Michalowicz a cunoscut deopotriva culmile si abisurile antreprenoriatului. Pana la varsta de 35 de ani a creat si a vandut doua companii in valoare de mai multe milioane de dolari. Ulterior, a inceput sa investeasca masiv in startup-uri, ajungand astfel rapid la faliment. Dandu-si seama unde a gresit, a luat-o de la capat si a pus bazele sistemului Profit First. Tot el a inventat si Clockwork - un sistem care iti poate face afacerea sa functioneze pe pilot automat. Michalowicz conduce in prezent doua businessuri de succes, este speaker, lector, specialist pe probleme de transformare a afacerilor la postul de televiziune MSNBC si autorul mai multor carti, dintre care amintim: The Toilet Paper Entrepreneur (Antreprenorul hartiei igienice), The Pumpkin Plan (Planul dovleacului) si Surge (Valul). Volumele lui au fost traduse pana in prezent in peste 25 de limbi. Pentru ideile sale originale si usor de implementat a fost numit de celebrul autor si speaker inspirational Simon Sinek: â ? ?un pretendent de top la titlul de patron spiritual al antreprenorilor." Editia de fata a cartii este una revizuita si adaugita, continand multe cunostinte noi, povesti inedite si tehnici mult mai usoare, decat prima editie. Cei dintre voi care vor decide ca Profit First este un sistem potrivit pentru afacerile lor au la dispozitie siteul profitfirstromania. Ro, un site dedicat acestui sistem de afaceri si celor dispusi sa il implementeze in afacerile lor, pus la dispozitie de investitorul, trainerul si omul de afaceri Eusebiu Burcas, care este de altfel si consultant certificat Profit First in Romania. Aici veti putea beneficia de consultanta specializata, informatii suplimentare despre sistemul Profit First si veti putea citi totodata marturiile unora dintre antreprenorii care au pus deja in aplicare acest sistem. Cartea este impartita in 11 capitole, dupa cum urmeaza: Capitolul 1: Afacerea ta este un monstru devorator de bani, scapat de sub control Bine ai venit la bordul unui capitol foarte util pentru orice antreprenor! Un capitol care iti vorbeste la modul cel mai direct si mai sincer despre pericolele care apar atunci cand un antreprenor devine arogant, lacom sau risipitor. Vei vedea cum, in fiecare dintre noi, si cu atat mai mult poate, in fiecare antreprenor, salasluieste un Midas. Nu intamplator, autorul va face pe tot parcursul acestui capitol, si pe tot parcursul acestei carti de altfel, o analogie intre monstrul creat de dr. Frankenstein din bine-cunoscutul roman al lui Marry Shelley, care ajunge sa ii distruga viata celebrului personaj, si afacerile pe care le creeaza multi dintre antreprenori, care ajung mai degraba sa ii inrobeasca, decat sa le ofere mai multa libertate. Autorul insusi recunoaste ca este un exemplu bun cand vine vorba de risipa si lacomie. El a reusit contraperformanta ca, in decurs de numai 12 luni, toate companiile in care a investit sa dea faliment, si in doi ani sa piarda o jumatate de milion de dolari, adica toti banii economisiti cu sudoarea fruntii sale in ani de munca. S-a trezit astfel nu doar falit, ci si plin de datorii, astfel incat, fiica lui, in varsta de 9 ani, s-a gandit sa il consoleze oferindu-i pusculita ei. De la ea aflam astfel principiile de baza ale sigurantei financiare: â ? ?economiseste-ti banii si impiedica accesul la ei, ca sa nu fie furati â ?" de tine". Asadar, autorul iti atrage atentia sa nu cazi in capcana in care a cazut el: aceea de a te descurca foarte bine la dezvoltarea unei afaceri, impotmolindu-te in schimb atunci cand vine vorba de obtinerea profitului. Tot aici aflam: ● Care sunt cele doua situatii in care apar problemele financiare intr-o afacere; ● Cum sa stabilesti dimensiunea corecta a afacerii tale punand profitul pe primul loc. ● Ce inseamna dezvoltarea durabila si sustenabila; ● Cateva metode eficiente de a produce bani rapid in situatii de criza; ● De ce profitul, asa cum il percepi tu, nu are nicio legatura cu profitul din actele contabile; ● Care sunt slabiciunile sistemului contabil actual, bazat pe formula Vanzari â ?" Cheltuieli = Profit si cum te poate ajuta sistemul Profit First sa preiei controlul cifrelor in afacerea ta si sa generezi rapid profit. Capitolul 2: Principiile de baza ale sistemului Profit First Deruland firul inapoi si incercand sa afle motivele pentru care a dat faliment, autorul identifica greseala pe care a facut-o el insusi si pe care probabil ca o fac multi alti antreprenori: cand veniturile cresc, tentatia de a cheltui si mai mult, apare si ea inevitabil. Din acest motiv, secretul pentru a inregistra profit, crede autorul, este ca atunci cand veniturile cresc exponential, sa nu fii tentat sa cheltuiesti mai mult decat este necesar. Tot aici aflam si principiile dezvoltarii unei afaceri durabile, formulate prin analogie cu cele patru principii de nutritie care te pot ajuta sa pierzi cateva kilograme in plus si invatam sa le punem in practica. Acestea sunt: 1. Legea lui Parkinson: De ce seamana afacerea ta cu un tub cu pasta de dinti 2. Efectul Suprematiei: De ce conteaza prima parte a sistemului Profit First 3. Inlatura tentatia: Dupa ce pui profitul pe primul loc, lasa-l deoparte 4. Impune-ti un ritm Afla la ce se refera fiecare dintre ele, dar si cum vei putea sa iti dezvolti afacerea in conditiile in care iti vei pune deoparte profitul, precum si noua formula propusa de sistemul Profit First: Vanzari â ?" Profit = Cheltuieli. Capitolul 3: Cum sa implementezi sistemul Profit First in afacerea ta Modul in care obisnuia sa isi administreze mama autorului fiecare salariu poate reprezenta un model pentru oricine doreste sa isi foloseasca banii eficient. Si de ce nu, si pentru antreprenori, care pot invata o lectie importanta din acest model. In aceasta sectiune a cartii vei afla care este fundamentul sistemului Profit First, structura pe care iti vei construi profitul si care iti va oferi rapid informatii corecte despre banii tai oricand vei dori. Este vorba mai exact despre un sistem de conturi care vor constitui pentru tine un sistem eficient de management al banilor si de a face economii. Ulterior, autorul te consiliaza in legatura cu fiecare aspect care te intereseaza: ● Cum sa jonglezi cu aceste conturi pentru a-ti proteja profitul; ● Ce asteptari sa ai de la banca principala la care iti vei deschide o parte din conturi, respectiv de la banca secundara la care vei avea alte doua conturi; Capitolul 4: Cum sa-ti evaluezi afacerea Teama de evaluari persista in noi probabil inca din vremurile cand eram elevi si ne temeam de teste. Asa se face ca, nici antreprenorii nu se dau in vant dupa evaluarea propriilor afaceri, mai ales ca aceasta poate scoate la iveala adevaruri dureroase. Totusi, sa infrunti adevarul despre afacerea si finantele tale este o etapa necesara pe drumul spre profit. In aceasta etapa, vei avea nevoie de urmatoarele informatii pe care le poti gasi in programul tau de contabilitate: ● declaratia de profit si pierdere pe ultimul an; ● declaratiile fiscale ale fiecarui proprietar cu care ai colaborat in aceasta perioada; ● bilantul contabil de final de an. Daca nu ai acces la bilantul contabil sau la contul de profit si pierdere, poti folosi extrasele de cont bancar. Cu ajutorul acestora si a unui instrument rapid oferit de autor in aceasta sectiune vei putea face o evaluare completa si rapida a afacerii tale si vei putea afla cifrele exacte ale acesteia. Vei vedea astfel la modul cel mai obiectiv cu putinta care este valoarea reala a afacerii tale; care sunt veniturile tale; unde se situeaza profitul tau; cum stai cu impozitele; cat inseamna salariile angajatilor sau costul materialelor sau al subcontractorilor; ce cheltuieli a presupus afacerea ta in ultimele 12 luni; etc. Daca ai o afacere la inceput de drum si te intrebi daca ai putea folosi din start sistemul Profit First in cadrul ei, vei afla raspunsul tot in aceasta sectiune a cartii. Capitolul 5: Procente de alocare a banilor Faceti cunostinta cu TAP: Procentele Tinta de Alocare! Acestea sunt telurile spre care te indrepti in afacerea ta. Tot ce trebuie sa retii in privinta lor este ca poti sa iti stabilesti tinte realiste si sa le atingi, si poti sa iti fixezi tinte nerealiste si sa le atingi la fel de bine. Depinde doar de tine ce decizi. Tot aici le vom cunoaste si pe CAP - Procentele curente de alocare, care reprezinta situatia actuala a afacerii tale si vei afla cum sa determini procentele pentru Profit, Compensatii si Impozite, in functie de domeniul in care activezi si de alti factori. Vei fi interesat cu siguranta sa afli regula de aur a longevitatii in cazul in care vanzarile tale s-ar opri complet si n-ai mai incasa niciun ban timp de cateva saptamani sau chiar luni, si vei afla cum sa cresti nivelul CAP in fiecare trimestru astfel incat sa ajungi la un procent tot mai bun, iar tu sa iti transformi compania in una din ce in ce mai durabila. Capitolul 6: Sa punem sistemul Profit First in aplicare In acest capitol autorul te ghideaza sa implementezi Sistemul Profit First, pas cu pas, zi de zi, luna de luna, in firma ta. Totul iti va parea cum nu se poate mai simplu, pentru ca fiecare pas este insotit de exemple concrete (pe cifre), astfel incat sa nu existe neclaritati. Vei fi ghidat asadar cum sa iti deschizi conturile despre care am amintit mai devreme si cum sa jonglezi cu ele, cum sa faci primele viramente in aceste conturi si, ulterior, sa iti cresti veniturile si sa iti revizuiesti cheltuielile prin metodele sugerate de autor, atunci cand situatia conturilor tale nu va fi una dintre cele mai stralucite. Tot aici vei vedea cum se distribuie profitul in cazul in care firma are mai multi actionari; vei fi prevenit in legatura cu seriozitatea cu care trebuie sa iti privesti impozitele, precum si in legatura cu importanta strangerii unor bani albi pentru zile negre. Capitolul 7: Lichideaza-ti datoriile Care sunt prioritatile tale in momentul in care te trezesti impovarat de datorii? Lichidarea datoriilor, punct sau bunastarea firmei? Daca te simti un pic incurcat, cel mai bine ar fi probabil sa stii ca, atitudinea recomandata de Mike Michalowicz este aceea de a pune in continuare profitul pe primul loc. Chiar poti face asta, cand datoriile iti fac viata grea? Desigur, iti va raspunde autorul, care iti furnizeaza aici un plan detaliat de achitare a datoriilor, cu cifre cu tot, dar si un model de analiza a afacerii tale, pentru a-ti putea da seama cu precizie de ce ai ajuns sa acumulezi datorii. Dar si un plan de actiune, care va viza: ● concedieri in randul fortei de munca, care presupune costuri majore. Tine cont de sfaturile autorului in legatura cu greselile pe care sa NU le faci in ceea ce priveste angajatii atunci cand treci printr-o situatie de criza! ● Identificarea cheltuielilor pe care le-ai pierdut din vedere; ● Oprirea platilor recurente si reducerea drastica a Cheltuielilor Operationale. ● Stabilirea ordinii achitarii datoriilor; Capitolul 8: Gaseste banii ascunsi in afacerea ta Orice lucru se poate face si altfel decat in momentul de fata. Dar pentru ca asta sa fie posibil e nevoie de restructurare si inovatie. Apeland la cele doua, cu siguranta iti vei da seama ca poti reduce si mai mult cheltuielile si mari si mai mult profitul decat in momentul de fata. Tot aici vei afla o posibile cai pentru: ● a obtine de doua ori mai multe rezultate printr-un efort injumatatit; ● a elimina treptat cheltuielile; ● a aplica Principiul Pareto in afacerea ta; Capitolul 9: Profit First â ?" tehnici avansate In acest capitol vei gasi solutii de tipul Profit First pentru afaceri sezoniere; afaceri care necesita investitii mari in echipamente, dar si cateva tipuri de conturi aditionale, corelate nevoilor diverselor tipuri de afaceri. Autorul iti pune la dispozitie, in aceasta sectiune a cartii, un model de administrare a banilor, care te va ajuta sa iti dai seama in ce situatie se afla afacerile tale in orice moment. In plus, daca si tu esti obsedat de pragul de rentabilitate, autorul te va scapa de aceasta obsesie oferindu-ti un argument foarte intemeiat in acest sens si sfatuindu-te in schimb sa te concentrezi mai mult pe Venitul Necesar pentru Alocare (RIFA ). Modul de calcul al sumelor ce vor urma sa fie depuse de doua ori pe luna in contul de VENIT il vei gasi tot aici, ca si modul de calcul al situatiei anuale si al sumelor pe care trebuie sa le generezi pentru a putea retrage in siguranta o anumita suma de bani lunar. Modelele sunt adaptate si pentru situatia in care exista mai multi proprietari. Tot aici vei gasi o serie de strategii eficiente Profit First, dar si raspunsuri la intrebari precum: ● De ce conturile de profit si impozite sunt 0 in banca 1? ● Cum poti fi sigur ca o investitie iti va aduce si mai mult profit? ● Cum sa-ti dai seama daca ai bani pentru un nou angajat? Capitolul 10: Viata cu Profit First Dupa ce autorul te va ghida sa folosesti sistemul Profit First in gospodarie, pentru a te descurca mai bine cu cheltuielile casei, sau pentru copii, pentru a-i invata sa economiseasca, autorul iti dezvaluie faptul ca sistemul Profit First este mai mult decat un sistem de management al banilor. Este un stil de viata. Iar daca il vei imbratisa pentru suficient de mult timp cu consecventa, el iti va asigura libertatea financiara la care intr-un fel sau altul fiecare dintre noi aspiram. Capitolul 11: Cum sa previi degradarea sistemului A venit vremea sa cunoastem si fata mai putin placuta a sistemului Profit First. Este vorba mai exact despre capcanele acestui sistem, dar si despre modalitatile prin care le poti evita. Citeste acest capitol si bucura-te de profit! Pentru ca, asa cum iti promite autorul in finalul acestei carti, profitul este acum mai simplu ca niciodata: Nu ai nevoie de un miracol sau de o noapte norocoasa in Las Vegas. Nu ai nevoie de bani picati din cer, de un client important sau de un fenomen global, ca sa te intorci la viziunea pe care ai avut-o asupra afacerii tale in momentul in care ai deschis prima cutie cu carti de vizita. Trebuie doar sa pui profitul pe primul loc si totul va veni de la sine. Nu este nicio inginerie si nici nu ai nevoie de karma ca sa intelegi. Te afli la o distanta de cateva farfurii mici, de libertatea financiara. Antreprenorii confunda adesea fluxul de numerar cu profitabilitatea. Sistemul Profit First simplifica totul atat de mult, incat nu mai ai nicio scuza sa nu-ti creezi o afacere profitabila SI sa ai bani! - Greg Crabtree, autorul cartii Simple Numbers, Straight Talk, Big Profits (Cifre simple, limbaj direct, profituri mari ) Nu numai ca Mike este cel mai inovator autor din lumea micilor afaceri de astazi, insa sistemul sau, Profit First - usor de aplicat si cu rezultate de mare impact - poate face diferenta intre a merge pe o sarma financiara si a avea un profit predictibil. Iar o afacere care este profitabila in mod predictibil nu numai ca este mai putin stresanta si mult mai satisfacatoare, ci iti permite si sa te concentrezi asupra singurului lucru care conteaza cu adevarat: sa iti servesti clientii! - Bob Burg, coautor al cartilor The Go-Giver (Go-giver ) si The Go-Giver Leader (Liderul generos ) De ce atat de multe afaceri nu aduc un profit real proprietarilor? Sistemul Profit First reinventeaza paradigma cunoscuta si dezvaluie adevaratul motiv pentru care proprietarii de afaceri se lupta sa ramana pe linia de plutire. Aceasta carte iti ofera un mod simplu si rapid prin care sa aduci mai multi bani acasa. - Dorie Clark, autoarea cartii Stand Out (Remarca-te! ) Sistemul Profit First este o revelatie. Mi-as dori sa fi stiut si eu despre acest sistem, atunci cand mi-am inceput prima afacere. - John Jantsch, autorul cartilor Duct Tape Marketing (Marketingul benzii adezive ) si SEO for Growth (SEO pentru dezvoltare ) Finantele sunt cea mai mare bataie de cap a unui antreprenor. Sistemul Profit First este o lectura obligatorie pentru a evita falimentarea marilor idei de afaceri. Ingenioasa, usor de implementat si extrem de eficienta (in plus, iti va face placere sa o citesti). - Sofia Macias, autoarea cartii Pequeno Cerdo Capitalista (Porcusorul capitalist) Antreprenorii si consultantii micilor afaceri au in sfarsit un set practic de instrumente, care ii va ajuta sa-si creasca profitabilitatea! Toti cei care intra in lumea micilor intreprinderi ar trebui sa citeasca si sa puna in aplicare aceste principii vizionare. - Joe Woodard, CEO al companiilor Woodard Events si Woodard Consulting Mi-am luat un angajament, asa ca am inceput sa implementez sistemul Profit First dupa ce am citit primul capitol. Nici nu ajunsesem la jumatatea cartii, iar afacerea mea incepuse deja sa genereze profit. - Barry Moltz, autorul cartii How to Get Unstuck (Cum sa iesi din dificultate). The Book Depository Profit First - Mike Michalowicz by Mike Michalowicz - shop the best deal online on thebookbug.co.uk

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    MPN: 9786069137741

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