Price: £13.49
Brand: Lovereading
Description: Serious Creativity How to be creative under pressure and turn ideas into action. Paperback /softback. By Edward de Bono.
Category: Books
Merchant: LoveReading
Product ID: 9780091939700
Price: £20.00
Brand: Waterstones
28 ratings
Description: If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging. Waterstones Serious Creativity - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: 2.99
ISBN: 9780091939700
Merchant: Waterstones
Product ID: 9780091939700
Price: £12.99
Brand: Waterstones
Description: Whatever you're creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success. Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside. Divided into four parts, you will find help with:1) Dreaming - getting into the state of mind to invite new ideas. 2) Originating - different ways to come up with new, exciting and innovative ideas on any topic. 3) Applying - taking action and turning ideas into reality. 3) Adapting - how others successfully realised their dream. Bonus materials, including audio and video tips are available at www. Creativity Now Online. Com.
Category: Books
Delivery cost: 2.99
ISBN: 9780273770473
Merchant: Waterstones
Product ID: 9780273770473
Price: £10.99
Brand: Waterstones
Description: Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay. Waterstones The Creative Economy - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: 2.99
ISBN: 9780141977034
Merchant: Waterstones
Product ID: 9780141977034
Price: £14.99
Brand: Waterstones
Description: Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways to put unrelated, disconnected things together. When two unrelated things come together, something new springs into existence, they form a third thing, and that becomes a new idea. That's Crossover Creativity. The more you read, watch, observe and consume, the more fuel for ideas you have in your brain, the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action - as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.
Category: Books
Delivery cost: 2.99
ISBN: 9780857199881
Merchant: Waterstones
Product ID: 9780857199881
Price: £10.99
Brand: Waterstones
Description: 'Du Sautoy's discussion of computer creativity is fascinating' Observer CAN MACHINES BE CREATIVE? In The Creativity Code, Marcus du Sautoy examines the nature of creativity, asking how much of our emotional response to art is a product of our brains reacting to pattern and structure, and exactly what it is to be creative in mathematics, art, language and music. Exploring how long it might be before machines compose a symphony or paint a masterpiece, and whether they might jolt us into being more imaginative in turn, The Creativity Code is a fascinating and very different exploration into the essence of what it means to be human.
Category: Books
Delivery cost: 2.99
ISBN: 9780008288198
Merchant: Waterstones
Product ID: 9780008288198
Price: £12.99
Brand: Waterstones
115 ratings
Description: Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned. In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking. For example, if the task were to provide an idea for a new restaurant and the random word chosen was 'cloak', ideas generated might be: a highwayman theme; a Venetian theme with gondolas; masked waiters and waitresses. Or, if asked to make a connection between the two random words 'desk' and 'shorts', readers may come up with: both are functional; desks have 'knee holes' and shorts expose the knees; traditionally they were both male-associated items. All the exercises are simple, practical and fun, and can be done by anyone.
Category: Books
Delivery cost: 2.99
ISBN: 9780091910488
Merchant: Waterstones
Product ID: 9780091910488
Price: £19.99
Brand: Waterstones
Description: Creativity directly impacts results and productivity, yet few of us understand how it happens or how to put it into practice. This book shows you not only how to get things done, but how to do them better and more creatively. The Creative Thinking Handbook provides the correct application for creative thinking and action, by offering clear, practical tools and strategies so that you can develop creative thinking skills and help find brilliant solutions for any professional challenge. Based on research and proven-to-work creative thinking models, Chris Griffiths and Melina Costi present a clear introduction to what creative thinking is, explain why we all need to do it and will help you generate ideas and make better decisions. The Creative Thinking Handbook gets you to think differently by thinking creatively.
Category: Books
Delivery cost: 2.99
ISBN: 9781398607064
Merchant: Waterstones
Product ID: 9781398607064
Price: £12.99
Brand: Waterstones
Description: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it's just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, 'Do creative ideas work better?" Fortunately, science has finally caught up. There is an answer that isn't based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.
Category: Books
Delivery cost: 2.99
ISBN: 9781642790719
Merchant: Waterstones
Product ID: 9781642790719
Price: £17.99
Brand: Lovereading
Description: You Are Creative! Turn Your Ideas into Reality in 15 Minutes a Day. Paperback /softback. By Ghylenn Descamps.
Category: Books
Merchant: LoveReading
Product ID: 9781684620104
Price: £14.99
Brand: Waterstones
Description: Have you ever had a great idea but didn't know where to start? The rules of creativity are simple. Founder and CEO of creative network Zealous, Guy Armitage shows you how to unlock your creative potential with seven easy steps. Everyone is born creative (have you ever met a child who wasn't creative? Neither have we). Our experiences directly impact our ability to stoke our imaginations and let that creativity flow - and that is what this book aims to unlock. Part manifesto, part how-to guide, using humour and simple, playful prompts and exercises, Guy Armitage arms you with the tools you need to unleash your creative spark. From making space for creativity in your life to creating your own inspiration, and from planning your project efficiently to seeking proper feedback that will spur you on, Armitage addresses so many of the restraints that hold us all back in one way or another. Change is never easy (and if you want effective change, neither should it be) but the invaluable lessons found within will help enable you to rediscover your creative self. Whatever type of creative you are, this is the only book you'll need to get started, stay motivated, keep your creativity flowing and make your ideas happen. Waterstones Everyone is Creative - shop the best deal online on thebookbug.co.uk
Category: Books
Delivery cost: 2.99
ISBN: 9781912785698
Merchant: Waterstones
Product ID: 9781912785698