Waterstones Serious Creativity
28 ratings
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Price: £20.00
Brand: Waterstones
Description: If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging. Waterstones Serious Creativity - shop the best deal online on thebookbug.co.uk
Category: Books
Merchant: Waterstones
Product ID: 9780091939700
Delivery cost: 2.99
ISBN: 9780091939700
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Author: Zababoobee
Rating: 5
Review: Edward de Bono's techniques for positive thinking and creativity are life-changing and should be on the corriculem of every school This book is probably his greatest - and has saved me from re-reading several of his books - as here he combines the best of them into a refined method. Brilliant. Thanks.
Author: Amin Sedaghat
Rating: 2
Review: The first 100 pages of the book were great at explaining ?how our brain process data, however, the rest of the book was just repetition six thinking hat method over and over again.